MarketWise Advising

Logo Design

Mike had existing logos for his advising business and its various processes, but he asked me to rebuild them in high resolution with original artwork. My goal was to preserve the original style while improving the overall consistency and visual quality.

I started by font-matching and rebuilding the structure of each logo to ensure a clean, high-resolution finish. To make the icons more cohesive and detailed, I introduced small bits of negative space as a unifying design element. I applied this technique to the microphone, owl and chess pieces, creating a consistent visual language across the set.

The final series of logos is clean, cohesive, and professional — reflecting MarketWise’s focus on structured, strategic solutions. The refined designs maintain the original identity while enhancing clarity and detail, giving the brand a more polished and unified look.