from the ground up
Founder Emily Calder is part of a rich legacy of entrepreneurs, with a deep-rooted history in craftsmanship and innovation. Her great-great-grandfather founded Aelmans Greenhouse in 1932, nestled in the heart of small-town Iowa. For generations, the Aelmans family poured their passion into nurturing both their plants and their business, cultivating a tradition of excellence that spanned decades.
Nearly a century later, that same spirit of creativity and entrepreneurship thrives. Greenhouse Graphics carries forward the Aelmans family’s dedication, delivering products of exceptional quality born from an unwavering commitment to craftsmanship and care. Just as the Aelmans family meticulously selected the finest plants for their customers, Greenhouse Graphics pours that same level of passion into every project, ensuring its clients receive nothing less than the best.
Emily’s creative journey began at an early age, always sketching, painting, or making movies with her dad’s camera. As a visual learner, she developed a keen eye for structure, color, and design, effortlessly absorbing the world around her. This passion for all things visual blossomed into a career in graphic design, where Emily channels her creativity into crafting striking and meaningful designs.
Her experiences working at small, start-up companies shaped her belief in the power of collaboration and relationship-building. For Emily, the most rewarding partnerships are with clients who understand the profound impact of visual identity and aren’t afraid to make bold, creative choices that truly reflect their brand. Much like the Aelmans’ dedication to offering the best selection for their customers, Emily is committed to ensuring that every design project thrives, helping businesses grow and stand out in a competitive landscape.