Buys Family Fitness
Website Construction
Tatiana and Joe approached me for consulting on their website, which evolved into a full multi-page redesign. I streamlined the home page to provide a clearer, more focused overview of their mission and services. On the about page, I refined the copy to succinctly tell the story of the Buys family and how they started their business, making it more engaging and direct.
I reorganized the philosophy and services pages into clear, easy-to-remember categories, highlighting three key focus points that define their brand, goals, and areas of expertise. To support their new app launch, I created a dedicated page outlining the available workout packages. I also built a “Products We Love” page to feature affiliate brands, including links and discount codes.
I restructured the home, about, and philosophy pages, rewriting copy and improving the layout for consistency and visual appeal. I selected images that reflect their mission of building strength and fostering community. I also implemented dropdown menus for the services and products pages, improving navigation and user experience. In total, I built four new pages to summarize their offerings and recommended products.
Tatiana and Joe’s holistic approach to fitness — focusing on both physical strength and community connection — was central to the redesign. From the start, I recognized their passion and dedication, and it was important that the website reflect these values. The final design provides a welcoming, informative platform where customers can connect with the Buys family and explore the benefits of holistic health.